Top banner ad sizes

Of a web page.Smartphone Banner (300x50 or 320x50): A small banner ideal for mobile devices and typically placed at the top or bottom of the phone screen. Leaderboard (728x90 – desktop): A rectangular banner commonly placed at the web page's top or bottom.Super Leaderboard (970x90 – desktop): A wider version of the Leaderboard banner mentioned above.Portrait (300x1050 - desktop & mobile): A tall, narrow banner designed for vertical placement online. It has good viewability and click-through rates and provides plenty of space for creativity.Skyscraper (160x600 – desktop): A tall, narrow banner commonly placed in the sidebar of a web page. Medium Rectangle (300x250 – desktop & mobile): A small to medium-sized banner commonly placed within a web page's content. 20x60 (120x60): A small banner ad, often placed within the content of a web page.Mobile phone interstitial (640x1136 or 750x1334, or 1080x1920): A full-screen ad that appears between content on mobile devices.Feature phone small banner (120x20): A small banner ad designed for feature phones.Feature phone medium banner (120x20): A slightly larger banner ad also designed for feature phones.Feature phone large banner (216x36): The largest of three banner ads designed for feature phones.‍Top-performing banner ad sizes for desktop and mobileAs you can see from the IAB recommendations, there are quite a few different banner sizes that you can choose for your advertising campaigns. It all comes down to specific website requirements, the content of your ad, or your campaign goals. The sizes mentioned above are some of the most commonly used ones. But which of them shows the best results?We at Eskimi wanted to dive a bit deeper and analyze the performance of each, splitting banner ads that advertisers use into several different categories – or what to consider if you focus mainly on desktop, mobile, in-game, or DOOH campaigns.We pulled our internal data from nearly 4,5 billion ad opportunities on millions of sites and apps and identified the top-performing and most frequently used banner ad sizes.Here are the results.Static bannersStatic banners are ad format that doesn’t contain any moving elements. Those are still images that can consist of fixed graphics, texts, and/or calls to action.They come in various shapes and sizes, including rectangles, squares, and leaderboards. They can appear basically on any channel as it’s a universal format that has been used for many years already.Most popular static banner sizes for desktopAs you can see from Eskimi’s data, advertisers serve their static banner ads in different sizes, although there are two obvious leaders – 300x250 also called Medium Rectangle, and 728X90, known as Leaderboard.This doesn’t mean, though, that these two sizes should be used by everyone from now on since we already know that it highly depends on several different factors.

“Square”, a mediocre-performing ad type that can fit into smaller spaces than most of the other device-specific banners.200 x 200 pixels – “Small square”, a direct copy of its bigger counterpart, this ad offers a bit less space than 250 x 250 display ad, and also has a limited supply of advertisements.Most popular Google display ad sizesNow that we’re done with going over the majority of the existing Google image ads sizes, it’s also possible to segregate the ones that have the highest performance ratings out of all of them. That way, we’ll have a list of the best Google display ad sizes, including:728 x 90 pixels – “Leaderboard”One of the most popular Google display banner sizes for desktop. A slightly larger successor of an older 468 x 60 ad size, usually located at the very top of the page, useful for displaying logos and brand names alongside the regular text.300 x 250 pixels – “Medium rectangle”A popular ad size, the only one on the list that fits for both desktop and mobile advertising. Has a large supply of advertisement inventory on Google’s advertisement network (also known as Google Display Network).300 x 600 pixels – “Half page”Has the fastest-growing impression counter, one of the largest types in the list of top Google display ad sizes, incredibly hard to miss when placed alongside the page’s main content.336 x 280 pixels – “Large rectangle”A slightly larger counterpart of a medium rectangle, this example of Google display ads image sizes is at its peak performance when placed at the end of the page, after the page’s contents.320 x 100 pixels – “Large mobile banner”The highest performing mobile-exclusive ad size, offering twice the size of its 320 x 50 counterpart, and thus more advertisement space.Google banner examplesWhile knowing about the proper dimensions is important, there’s still a large part of banner-making that remains, and that is designing an actual banner. Now, giving specific advice, in this case, is close to impossible, due to a sheer number of potential use cases for your future brand.On the other hand, there is a way to help people figure out how to do a better banner for themselves – and that is to take several banners and look at them from an objective standpoint. This is what we’re going to do here, and we have five different banner examples.Our first example here seems to be a representative of the food industry – a variation of a confectionary shop, it seems. Now this is a good example of a basic but attractive banner – the information is not overwhelming, the overall design fits the theme quite well, and there’s also a picture of the product to attract attention. The subtext under the title cloud be a bit larger for better clarity, but it is still a great banner overall.Another great example of a Google banner is all about the IT industry – “Programming courses”, to be specific. Now, there is little to no variation when it comes to the

“Banner” is a word you hear a lot once you step into the world of digital advertising. After all, banners are still one of the most popular ways for advertisers to showcase their brand online.Although you can see them basically anywhere – from websites to mobile apps – not all banners are created equal. Therefore, understanding the different standard banner sizes and their purpose is key for advertisers looking to maximize their campaign results.To give you a better idea of the latest banner usage numbers and their performance for web, mobile, in-game, and DOOH, we looked at our internal data from thousands of campaigns and almost 4,5 billion ad opportunities.Whether you're a marketer, a business owner, or simply curious about online advertising, this post will provide valuable insights into standard ad banner sizes and how well they work.What are banner ads?Banner ads are static or animated images shown alongside website or app content, usually promoting a brand, its products, or services. The primary purpose of the banner ad is to sell, drive traffic to the advertiser’s digital channels (website, social media, etc.), raise brand awareness, and similar – it can vary depending on the specific campaign goals.Put simply, it’s just like billboards or vinyl banners you see while walking in the city but in the digital environment.Therefore, banner ads are typically placed in high-traffic places on the publisher’s page or app where visitors have a higher chance of noticing them.Importance of the right banner sizeBanner ads are still one of the oldest and most commonly used forms of digital advertising. Even though new online ads and advertising formats continue to emerge, banner ads remain among the most reliable ways to advertise.In fact, the latest statistics show that global digital banner advertising spending stood at $66.53B in 2022 and is expected to grow to $69.59B by the end of 2023. Moreover, the figure is projected to increase annually at a growth rate of 4.6% until 2028 and exceed US$87B.The success of an advertising campaign can highly depend on the banner sizes you choose (most of them are meant for particular screens or environments), so it’s essential to carefully think them through before launching your ads. Since ad slots on different websites have dimensions (you obviously can’t just take as much space as you want with your banner ad), it’s important to respect those dimensions and, for your own good, use standard banner ad sizes. These are provided by Interactive Advertising Bureau (IAB).The ad size is not only crucial for visibility but can also impact the delivery of your intended message.IAB standard banner ad sizesBillboard (970x250 – desktop): A large rectangular banner that can be placed at the top or the bottom

– “Button”300x1050 px – “Portrait”970x90 px – “Large leaderboard”Unfortunately, not all of these ad sizes are as effective as the others, as we’ve mentioned before. For example, some of the smaller Google ads banner sizes (180 x 150, 125 x 125, 120 x 240, 234 x 60) have both a limited supply of display ads and its small size in general. Small size in particular just does not look good inside of a bigger modern monitor.Other ads also have their own problems (468 x 60, 120 x 600, 250 x 250, 200 x 200), which are mostly tied to their less than optimal performance due to a limited supply of such ads. The same problem is also prevalent for some individuals with larger Google ads image size (970 x 250, 300 x 1050, 970 x 90) – the limited supply is a reason for their poor performance, despite the higher than average demand from advertisers.It’s also important to know about one sub-category of desktop ads that consists entirely of region-specific display ad types. Several examples of such ad types are presented below:250 x 360 pixels – “Triple widescreen”, one of the most popular Google banner sizes in Sweden.750 x 300 pixels – “Triple billboard”, third in the list of most popular Google remarketing ad sizes in Poland.240 x 400 pixels – “Vertical rectangle”, one of the most popular Google ad sizes in Russia.750 x 100 pixels – “Billboard”, high-performing ad size in Poland.980 x 120 pixels – “Panorama”, a popular ad size that is often used in Finland and Sweden (sometimes in Norway, too).750 x 200 pixels – “Double billboard”, the single most popular ad size in Poland.580 x 400 pixels – “Netboard”, Norway-specific ad size with the focus on being embedded within the text.930 x 180 pixels – “Top banner”, acts at its best when positioned above the entirety of the page’s content, one of the most popular ad types in Denmark.Standard Google ad sizes for mobile devicesAnother, smaller category of display ads exists to operate mostly within mobile devices. In this category, there are two sub-categories of mobile ad types – the ones that are mobile-specific, and the ones that work with both desktop and mobile devices.There are only two mobile-specific ads that are worth mentioning in the Google Display Network:320 x 50 pixels – “Mobile leaderboard”, a mobile-optimized banner that works at its finest on the smartphone screens, even at the bottom of the page’s contents.320 x 100 pixels – “Large mobile banner” is a slightly bigger alternative to the 320 x 50 pixels type of Google ads display ad sizes, offering more height, and thus more advertisement space.Additionally, there are also three more ads in the list of Google Display Network ad sizes that can operate well on both mobile devices and desktops:300 x 250 pixels – “Medium rectangle”, which works both as a page break and at the end of the page’s contents, has generally high performance when compared to others.250 x 250 pixels –