Interstitial advertising

Skip to content --> --> ONLINE ADVERTISINGWhat Are Interstitial Ads?Interstitial meaning is the thing that is placed between layers: an advertisement that loads between two content pages.Interstitial ads, that has different kinds such as video interstitial ads, are full-screen ad formats covering the interface of an app and appearing at natural app transition points like pausing a game. Users have the option to skip the ad if they want.One of the most common interstitials is the pop-up ad. Another emerging format is a full-page ad that interrupts sequential content, forcing exposure to the advertisement before visitors can continue on their content path.The main difference between banner ads and interstitial ads is that interstitial ads cover all the screen, and it makes it catchier and more effective. So, in a nutshell, answer to the “What is an interstitial ad?” question is they are full-screen ads that covers the app’s interface.Additional Links:How To Use Interstitial Ads Without Penalty (Clevertap)What are Interstitial Ads & Best Practices to Use Them (MobileAction) Author MorningDough96f75g87Posted on September 27, 2020January 18, 2022Categories Online AdvertisingTags Digital Marketing, Marketing Glossary, Marketing Terms, Online Advertising, Online Marketing-->

The big game has begun! Interstitials and iGaming are two exciting topics that we have combined into one thanks to the coolest case we are glad to present. Interstitial ads example appeared in Adsterra’s arsenal not long ago, but have already managed to prove themselves. We share first-hand information: what is needed to create an advertising campaign, as well as what features are to be considered for the iGaming vertical.Before we startFirst, let’s get acquainted with the product and input data and understand what was needed at the stage of creating an advertising campaign.Product: BABU88GEO: BangladeshKPI: registration with debit/credit cardLanding page: prelandBabu88 is a multifunctional service for sport events and online games. It has an application for Android and iOS and a browser version.Creating and setting up a campaignBefore creating and setting up a campaign, you need to determine the basic parameters for targeting. Just a reminder: Adsterra offers rich opportunities for creating a wide variety of campaigns with precise settings. Try it to find out more.In this case, an Interstitial ads example campaign was created with the following parameters:Pricing type: CPACountry: BangladeshPrice: $1.8Device format: mobileTraffic type: all Operating system: AndroidTo get the most motivated traffic, it was decided to use several Interstitial banners in conjunction with a prelander embedded in the link.A special feature of this Social Bar template: creatives open on top of the page content. Therefore, to continue viewing the content, the ad must be closed or interacted with to navigate the user to the landing page.Using the Social Bar constructor built into the campaign creation interface, banners stylistically similar to the prelander were made.Why this stylistical similarity is so important: It adds interactivity and maintains a consistent visual narrative down to the landing page.Interstitial ads example: prelandBy the way, regarding other cases on similar topics from the iGaming niche: successful monetization is also possible using other formats. Our publishers who you are welcome to cooperate with prove it with their case studies! The Social bar has worked great in this case from our publisher, and we also wrote about working with Adsterra Banners here.ResultsFor just a week here’s what we’ve got:CTR = 49.36% (1 158 405 views and 578 682 clicks)CR = 0.3% (3390 conversions per 7 days)$4236.75 gross$2851.24 net profit105.79% ROITips for launching Interstitial adsAlways segment your traffic sources by operating system. For devices running iOs, Android, Windows, create separate campaigns.Why: Firstly, it will help you create personalized templates for each OS. Secondly, you will receive more representative data for each traffic source.2. If your landing page/pre-landing page or creative contains texts in the local language, then it’s worth adding a language target to your campaign settings.Why: This way you will hide the display of

Your advertising to non-target users. This is more rational so potentially profitable.3. Maintain a consistent visual style between the banners you use and the landing page.Why: It increases the level of trust in your banners and motivates people to participate in quality activity.Interstitial ads are already available as a sub-format in the original Social bar unit. Try it today so that tomorrow you won’t regret not starting earlier 😉Interstitial Ads example: working with intermediate dataWhen launching a campaign, it is vitally important to study the statistics obtained daily. It is especially significant for the first days and weeks. This will allow you to quickly turn off unprofitable sources and narrow your targets to more exact ones. In the process of daily work with statistics, it was possible to identify several sources whose traffic quality was not satisfactory.These targets did not work for this particular Interstitial Ads example:– OS: Android 7.1.1, Android 4.4.4– Browser: UCBrowser for Android 13.6, UCBrowser for Android 12.12, Chrome Mobile 68General conclusionsThe time has come to summarize all the conclusions obtained from this Interstitial Ads example. Let’s call this a checklist for a successful Interstitial case: of course, as in any campaign, there can be no absolute guarantee of a similar result. However, completing these points will bring you as close as possible to the most satisfactory outcome and, quite possibly, may even allow you to earn even more.Determine all possible parameters of the campaign before its launch; do not leave even small segmentation for later to-do, if it can be determined immediately. We are talking not only about the pricing type and reward amount, but also the operating system, device type, GEO, etc.Create different campaigns on the parameters’ basis to hit the target exactly.Use different variations of Interstitial Ads templates to increase your chances and pave the way for campaign optimization.Pay attention to the same stylistic of the pre-lander and creative formats, this will work to your advantage.Match your GEO campaign settings with the local language, if you use it. The localization trend is one of the key ones today, use this knowledge. You can learn more about this and many other trends from our article dedicated to 2024 trendscape.Analyze this, analyze that. Monitoring success is especially important in the first days after launch: this way you can quickly reduce spends on irrelevant things and accordingly increase income from those things that work successfully.Inspired enough to give it a try? We’re not surprised, as this is a really impressive case that clearly demonstrates how easily and quickly Interstitial Ads bring you money, especially when cooperated via decent network.You are anytime welcome to join Adsterra and get all the benefits, as 15k of our advertisers and 35k

Practices for interstitial adsInterstitials are easy to implement, they stand out among other commercials, and they can be used for remarketing audiences on various platforms.In terms of format, interstitial ads can take many different forms, including full-screen ads, pop-ups, or rich media ads. The format should be selected based on the platform and user experience and designed to be non-intrusive and user-friendly.The size of interstitial ads should also be optimized for the platform and user experience.8 Best practices for display advertising1. Dive into AI and Machine LearningImagine this - you're optimizing your display ads using the power of AI and machine learning. These intelligent technologies can analyze large amounts of data, identifying trends and valuable insights to ensure that your ads effectively reach the right audience. Moreover, they are constantly testing ad elements to deliver your best possible version. Just think about the significant advantage you would gain!2. Get Interactive and Go ImmersiveExpand your marketing horizons. Instead of the usual, captivate your audience with ads that draw them in. Envision offering them a 360-degree video experience, an AR journey, or engaging them with an interactive poll for their opinions. It's not just about catching their eye; it's about creating unforgettable moments that leave a lasting impression, reinforcing brand affinity and retention.3. Put Privacy at the ForefrontIn the world of advertising, showing respect is crucial. Embracing a privacy-first approach involves being open about how you gather data, protecting it, and returning control to your audience. It's not just about being polite; it's about building trust and staying ahead as privacy standards change.4. Unleash Creativity and Tell a TaleRemember this text: "In a crowded sea of ads, storytelling can help your ad stand out. By incorporating creative storytelling into your display ads, whether through a series of narrative ads or visually compelling

The Best Mobile Ad Types and Formats 2021: A Comprehensive Guide At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. Beyond the rise of advanced ad technologies like header bidding solutions, the choice of mobile and in-app formats carries a significant impact, attracting almost 78% of daily online users. This fact inevitably boosts ad growth. Let’s run through the best mobile ad types and formats.Depending on where specifically users will interact with ads, it can be categorized as mobile web advertising or in-app ads. The key difference is simple: mobile web ads are placed on mobile versions of websites and platforms, while in-app ads are displayed in various applications, as it comes from its name.Both options bring their benefits to advertisers – and users. Here’s a brief overview of what advertisers can get by placing ads each way. Mobile web advertising In-app advertising Advertising in games In-Game Ads Types of in-game ads Rewarder ads Playable Ads Standard mobile ad formats Mobile banner ads Native Ads Mobile Video Ads Mobile Rich Media Ads Interstitial ads Mobile Swipe Ads Scratch Banner Ads Mobile Cube Ads When To Use Different Ad Types? Standard banner ads Video ads Native ads How to Improve Your Ad Performance Strive for the short-form content Gamification is the way forward A/B test Personalize What’s next? Mobile web advertisingSo far, users spent 13 minutes a day on mobile websites, according to eMarketer. By 2022, that will likely drop to 12 minutes daily.