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Best Selling Sneakers Trending Streetwear Best Selling Travis Scotts Streetwear Hoodies Home/ Collections /Kill the Hype Featured Best selling Alphabetically, A-Z Alphabetically, Z-A Price, low to high Price, high to low Date, old to new Date, new to old 6 products Filters Clear all Featured Best selling Alphabetically, A-Z Alphabetically, Z-A Price, low to high Price, high to low Date, old to new Date, new to old In stock Out of stock $ From $ To Hats Kill The Hype Sacred LA Shadow Hat - Common Hype Kill The Hype Sacred LA Shadow Hat$150.00 Kill The Hype Sacred Atlanta (ATL) Hat - Common Hype Kill The Hype Sacred Atlanta (ATL) Hat$150.00 Kill The Hype Sacred LA Blue White Hat - Common Hype Kill The Hype Sacred LA Blue White Hat$150.00 Kill The Hype Sacred D-Town Red Hat - Common Hype Kill The Hype Sacred D-Town Red Hat$150.00 Kill The Hype Los Angeles Might OD Red - Common Hype Kill The Hype Los Angeles Might OD Red$150.00 Kill The Hype Los Angeles Might OD Green - Common Hype Kill The Hype Los Angeles Might OD Green$150.00 Frequently Bought Together Common Hype Premium Mesh Shorts Nike Common Hype Shirts Jordan

Talk with Our Sales Team to See How HYPE Can Fit Your Needs 🚀Discuss the best solution to meet your business goalsGet tailored pricing informationDiscover how to streamline cross-team workflows Contact Sales Software Idea generation and development with GenAI and proprietary machine learning capabilities, drawing from over 20 years of industry data and expertise. Consulting Agility at every level, enabling teams to prototype, iterate, and implement business concepts faster and more cost-effectively than ever before. Configure Visual workflows that adapt to your unique processes without the need for customization, providing flexibility without compromise. Rated #1 by GartnerGartner recognizes HYPE as the best innovation software with the Customers' Choice 2023 distinction.HYPE Innovation stands out with the highest user rating of 4.4 out of 5 and an 88% customer recommendation rate, surpassing market averages in overall Experience and User Interest and Adoption. Ranked #1 by IDCIDC recognizes HYPE for offering "one of the most solid products for activating and managing co-innovation."HYPE Innovation is named the best innovation software among 10 specialty software providers in the latest IDC MarketScape for innovation management platforms. “They definitely exceeded all of our expectations”What we really liked was the team was really interested in us being successful. Once we signed up with HYPE Innovation, they definitely exceeded all of our expectations on the partnering side of the relationship as well as their overall ecosystem of people, customers, and partners community. Bob Neuhard, Executive Director “Process support was a big factor in why we chose HYPE”The process support

Now that prerelease weekend is behind us, The Lord of the Rings: Tales of Middle-earth MTG set is just days away from its first full release. Technically, many Local Game Stores can already sell the set’s products, however, big box stores are having to wait their turn. Considering these stores typically have plenty of supply, the hype for the set’s release hasn’t gone anywhere just yet. This is despite the fact that it’s already legal in Modern.In case you’ve not been keeping up with all the details, much of the hype surrounding The Lord of the Rings: Tales of Middle-earth is thanks to one single card. Within one English Collector Booster, somewhere in the world, there is a special edition of The One Ring. In a rather apt celebration of the set, this card is a one-of-one serialized variant with unique art and text. On par with the rarest MTG cards ever printed, this prized collectible has enamored players since its announcement. As you might expect, this fervor isn’t just because of the new art and shiny shiny foiling technique. Instead, this serialized copy of The One Ring is understandably expected to be tremendously expensive. In fact, it already is, with current offers for the card reaching a staggering €2,000,000 already! Since €2,000,000 ($2,183,048) is obviously an insane amount of money, many MTG players can’t wait to start cracking packs. Unfortunately, however, thanks to all the hype to do this, opening Collector Boosters isn’t as easy as it usually is. This is thanks to the price of these packs and boxes absolutely exploding over recent weeks. So much so, in fact, that many casual players may be completely priced out! Costly Collector BoostersCast Into the Fire | The Lord of the Rings: Tales of Middle-earthFor better and for worse, MTG doesn’t have a typical retail structure when it comes to selling products. Rather than having MSRPs (Manufacturer’s Suggested Retail Price) for each product and card, stores are seemingly left to determine their own price. This often causes prices to be based on supply and demand, rather than a fixed profit margin. On one hand, this sales structure can be incredibly useful for new players, as it can reduce prices over time. This has certainly been the case for Streets of New Capenna Draft Booster Boxes which are now worth around $78. On the other hand, however, should demand outweigh a store’s supply, prices of products can absolutely explode. As we mentioned before, this can be incredibly detrimental as new players can be effectively priced out. Unfortunately, this is exactly what is happening to The Lord of the Rings: Tales of Middle-earth. Due to all the players hoping to get their

With all the retail competition out there, online and in-store, it can be challenging to cut through the noise and let customers know what you’re up to.Whether you have a new product launch, a big sale around the corner, or are working on a special project, you need to be able to speak to your audience and keep them up to date.So, how can you build buzz around your newest products? There’s good news for established brands with a sizeable following: You can use product drops to create hype and move your latest releases (and fast). But what is a product drop? How can you successfully execute one? And what strategies are other retailers using? In this article, you’ll find answers to all these questions, and hopefully feel inspired to use these product drop tactics for your retail business. What is a product drop?One of the best ways to create buzz for your new products is with a product drop. A product drop builds hype for a new item in the days, weeks, or months leading up to the launch, stressing the date, time, and location of the drop.Product drop vs. flash saleA product drop is an iteration of a flash sale, but product drops usually happen IRL and span an even shorter period of time than the typical flash sale. Flash sales aren’t as effective if you have them on a regular basis. When it comes to creating hype with an impromptu sale, it’s best to keep them sporadic and unpredictable.The benefits of product drops ExclusivityUsually, product drops are special release products that will be available only for a limited time, or there’s a limited quantity for customers to get their hands on. The benefit to the customer is nabbing something exclusive, getting it early, and/or getting it first.Product testing The benefits for your retail business are just as good. Product drops are an opportunity to quickly test new products, build brand awareness, and create FOMO, which usually encourages shoppers to act quickly and make purchases. If the product drop is successful, you may want to bring back the product for a wider release or a second wave at a later date.ScarcityIn the article What Makes Us Want to Shop a Drop?, Fashionista asks (and answers the question many wonder about this sales strategy: “So, what makes us want to shop a drop so much? Why do these releases drive us to instantly reach for our credit card information, almost like a reflex? According to experts who study consumer behavior and marketing, it all comes down to the scarcity principle.”In other words, people don’t want to miss something special, prompting them to make decisions faster and more impulsively than if they have time to mull the purchase over.Often, brands will stock either their own brick-and-mortar store, a pop-up shop, a third-party store, and/or specific niche websites with a limited inventory of a product they’re launching. When dropping a product in-store, these launches are often marked by customers waiting in

The public gets most excited about the things they know and love.New versions of old classics are the recipe behind so many brands’ product drop strategies. This could be a shoe in a new color, a hoodie with a new print, pants in a new material, another brand or influencer’s take on your brand’s core products.You don’t need to reinvent the wheel with every product drop.It’s a good thing George Lucas didn’t stop after the first Star Wars movie, just like it’s a good thing Nike didn’t stop after the first Jordan sneaker. Almost 40 years and many new iterations and stories later, both these original ideas are now worth billions. 6. Run limited-inventory restocks Perhaps the only product drop anticipation strategy that doesn’t mirror the movie industry is the restock model.Used by SKIMS, Sony, and AMD, this strategy involves frequently restocking popular products in limited quantities. With this, anticipation builds as customers try many times to get their hands on the products they want. Each restock represents another opportunity for them.This heightens the feeling of joy and accomplishment customers feel when they finally get their hands on the product. It also keeps the hype cycle going without requiring new product ideas every month.SKIMS has done this for years. And a quick look on social media will show just how excited customers are when they finally get their SKIMS products. 7. Offer presale registrations & drop reminders Presales, waitlists, and product drop reminders are the simplest strategy on this list, but also one of the most important.You want to build hype and anticipation before your product drop. But on the day of the drop, customers may forget, or be busy, or lose interest. That’s why you need to give customers a way to act when they’re at their most excited.A presale, waitlist, or drop reminder is like an expression of interest or an RSVP. When drop day comes around, you already have a long list of people who want your product.There are a few different ways to offer customers presale opportunities:A traditional presale: customers can purchase the item ahead of

Long lines for the exclusive merchandise.Popular streetwear brands like Supreme are known for hosting this style of product drop, which ensures that products sell out and keeps the overall demand high.CollaborationAnother popular type of product drop is the collaboration. In these cases, brands collaborate with another brand, celebrity, or designer to create a limited edition line of products that are highly coveted by fans of both collaborators.This strategy is beneficial to each partner, as it increases overall reach. While collaborations are most popular in the fashion and beauty industries, it’s worth any retail business’s consideration. Look at working with a designer or a brand that shares an audience with you to create a line of limited edition products that will generate some buzz in the community.Examples of retailers creating hype with product dropsLooking for some inspiration from other Shopify merchants who have successfully built hype around product drops? Here’s how Gymshark and SeaVees created excitement and interest in their brands:Gymshark creates buzz with a series of product dropsActivewear brand Gymshark partnered with fitness influencer and psoriasis advocate Whitney Simmons on a series of five product drops. Each one was posted on Instagram to build hype and keep its audience engaged. In one post, the brand shows a behind the scenes look at a photoshoot for the Gymshark x Whitney Simmons collection, to get people excited for its final product drop. And Whitney Simmons also posted about the collaboration via her Instagram account, increasing reach and engagement. Her post has more than 120,000 likes. 📚Further reading: Influencer Marketing for Retail: How to Find the Right Ambassador For Your BusinessSeaVees uses teasers and behind the scenes videos for its new product dropWhen shoe brand SeaVees launched cozy fall slippers, it used Instagram to tease its audience and prepare them for the new product drop. Once the cozy slippers were available, the brand posted a behind-the-scenes video of its fall photoshoot and beautiful lifestyle and product photography. In the days after the launch. SeaVees continued posting user-generated content (UGC) to get the word out about its new cozy slippers product drop. 8 product drop best practices Want to test the waters with your own product drop? Here are eight tips to help you succeed: 1. Use scarcity marketingIf people think there’s a limited amount of stock available for your product drop, they’ll be more likely to pull the trigger and make a purchase. Let potential customers know how much has sold, how many units are left, or how many people are currently viewing a product. For example, you could use phrases like, “90% sold out” in an Instagram post, or “5 items left in stock” and “15 people are currently viewing this product” on your product page.2. Build anticipation Leading up to your product drop, spread the word by sharing teasers on your social media channels, newsletter, homepage, and via word of mouth in-store.Share just enough information to pique interest and keep people wanting more.3. Encourage shoppers to register for notificationsLeading up to